SHANE VERNON.

The work sits at the intersection of brand strategy, content production, and live execution. Sponsorship media for 20+ national brands across festivals, tours, concerts, and branded series — pre-production through post, creative strategy through delivery. The best branded content doesn't feel like content. It feels like part of the experience.

• Lead integrated media for 10–15 festivals and major events a year, with 10–20+ sponsor brands active at once — including Red Bull, Adobe, Snapchat and GoPuff
• Work directly with each brand lead on site to plan coverage around their media objectives
• Built the sponsorship content workflow the team runs on — brief and shot list through on-site capture, edit, client approval and delivery — so every sponsor has its deliverables by the end of each event
• Direct field crews of 10–15 photographers, videographers, field producers and social editors per event: 500–1,000+ photos, 10+ video edits delivered on site, and 10–20 festival social posts live within 72 hours
• Produced the EDC × Adobe Art Car Design Challenge as Producer and Creative Lead — a six-episode branded series following a designer’s Creative Cloud submission from brief to a wrapped art car at EDC Las Vegas
• Delivered multicam coverage and full YouTube set films for FISHER, Sara Landry, Eli Brown, Slander, Sofi Tucker and Deorro — FISHER at the Cow Palace has 2.5M views
• Wrote and designed platform pitch decks for Apple Music, YouTube, TikTok, Rumble and Google Gemini, plus sponsor decks for brands and prospective partners — built with Claude, ChatGPT and Canva

Co-Founder and Operator of a 10,000-square-foot sports bar and event venue in the heart of Downtown Miami — outward-facing brand development and internal business execution, run as one discipline. Named Best New Bar by the Miami New Times People's Choice Awards in its first year. A great idea is only as valuable as the system built to deliver it.

• Hired, trained and led a team of 40+ in a high-turnover market
• Built the policies and systems that ran daily operations
• Owned brand and marketing — identity, web, social and in-venue promotion
• Programmed the event calendar, securing, negotiating and producing activations with Major League Baseball, the Miami Dolphins, the Miami Heat, FC Miami and United Way

A marketing and entertainment brand built around event production, digital marketing, and content creation. Partnering with leading hospitality groups and nightlife brands to produce luxury hotel activations, concert events, and branded experiences. The result was a brand defined by atmosphere, momentum, and a strong point of view — nine years building events that earned their place in the Miami zeitgeist.

• Produced 500+ events over nine years for audiences of 200–3,000, with budgets from $5K to $150K+
• Sold out eight consecutive New Year’s Eve events with The Shelborne, The Surfcomber and The Delano
• Owned the full lifecycle — concept, talent booking, staging, staffing, budget, promotion, on-site execution and breakdown
• Partnered with SBE Group, The Edition, Kimpton Hotel Group, Menin Hospitality, Space Miami, E11EVEN Miami, Opium Group, Pop Life and The Nautilus on concerts, pool programming and hotel activations
• Staged the Miami Music Week pool party series at The Shelborne and the World Cup Pop-Up Arena at The Surfcomber
• Led the digital marketing and content that sold each event, with label and media collaborations including Mad Decent, Sweat It Out!, Sexy By Nature and Revolt TV